Veiled Collection is a fast-growing clothing brand in the modern+modest vertical. One of the many struggles of apparel brands is the competing interests of discounts vs brand-verity. PUSH used historical data to model and optimize promotional timing to maximize sales performance. We successfully studied the maximum amount of days per quarter needed to maintain profitability and used that knowledge to forecast inventory requirements, maximize the sell-through rate, and minimize inventory-on-hand. One of the many benefits of this approach is that even the non promotional days have become more efficient allowing the business to thrive all year round.