Push Analytics was tasked with advertising for 6 The Halal Guys locations during a global pandemic. We wanted to focus on two major points during this time in order to boost sales, sanitization and good will. For sanitization we promoted posts that showed the stores being cleaned and featured employees wearing masks, even before they were ruled mandatory by governments.For good will, we launched a UGC campaign called Halal for Heroes. In this campaign we handed out badges with every pick up order. We then donated a meal for each person who posted a picture online featuring these badges with the hashtag #halalforheroes. Push Analytics helped The Halal Guys surpass year over year sales at a time when the industry was down 20% YoY.
