Baked Bouquet has been a client of PUSH since 2014. One of the many successful campaigns we’ve developed was the 2018 Mother’s Day “Queen Campaign”. We helped tie the gap between design and performance strategy by implementing a UGC contest, titled “My Queen”, where a social media user could share stories about their mom to qualify for prizes. The grand prize was a “Day at Baked Bouquet with Mom”.
This campaign culminated in a video titled “Feel This Love” which was promoted on YouTube in addition to other images, videos, and stories promoted on social media. Other channels used included Pinterest and Google Ads. Overall the campaign resulted in a 12x ROAS and a 65% YoY sales boost. It was a major milestone for our client. See additional information below.