Baked Bouquet

For the selected case study, Mother’s Day 2018, Push Analytics was requested to go beyond our traditional analytics services to also implement creative. We agreed to help tie the gap between design and performance strategy under a limited engagement in addition to standard services.

Under a tight deadline and tight project requirements we worked swiftly, together with the team at Baked Bouquet, to organize a strategy. We led with a UGC Mother’s Day contest, “My Queen” where a social media user could share stories about her mom to qualify for prizes. The grand prize was a “Day at Baked Bouquet with Mom”.

This campaign culminated in a video titled “Feel This Love” which was promoted on YouTube in addition to other images, videos, and stories promoted on social media. Other channels used included Pinterest and Google Ads. Overall the campaign resulted in a 12x ROAS and a 65% YoY sales boost. It was a major milestone for the young Baked Bouquet brand. See additional information below.